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Academia Română a fost creată în 1866 pentru a cristaliza cele mai înalte valori intelectuale din provinciile românești într-o societate erudită menită să consolideze identitatea națională pe baza a patru componente esențiale: limbă și literatură, istorie, etnografie și cultură. La...
Technology >> Diverse >> Stiri si comunicate
Let's Get Digital!
Are you looking for innovative ways to engage customers with your brand?
Do you face a challenge to reach your consumers through the increasing media clutter?
New Media communication tools such as sms, blogs and social network sites, have forever transformed how information is transmitted in modern society. New methods of communication in the digital world allow smaller groups of people to congregate online to share, sell, and swap goods and information.
Traditional media will soon find its dominant position eroded in CEE, just as it has in Western Europe . Between 2000 and 2007 average Internet usage in CEE has grown at a phenomenal rate with many countries experiencing growth of over 300% in this period. As new media communication channels are gaining more and more ground, they open up new opportunities for marketers to reach their target customers.
Summit Focus
•Find out how Sony Ericsson engages its customers through digital channels
•Discover how Electrolux successfully integrates online marketing with traditional media channels
•Gain an insight into best practice sms marketing techniques from Vodafone
•Learn how to measure and optimize ROI of online activities from Google
Learn best practice examples in the world of interactive marketing on viral, sms and blog marketing and hear local and regional success stories at the digital Marketing Summit!
Chairman
Alain Heureux - European President, IAB
Alain is a marketer of more than 20 years and the creator of the field-marketing association called ADMH-IFMA. He is the President of IAB Europe, covering 18 countries, and the initiator of the House of Communication in Brussels dedicated to Creativity, Innovation and Technology.
Keynote Speaker
Nigel Morris - Worldwide CEO, Isobar
Nigel gained his expertise in the media and fashion industries, in Corporate Identity and Branding Consultancy. As the Vice President of Carat International he was responsible for key global clients including Renault and Adidas. He set up and chaired the global interactive management team in 2000. He was a founder of the Digital Marketing Group (UK) and is a frequent speaker at industry events. Nigel was voted one of AdAge's top 10 Global Marketers in 2005 and is No 4 in Revolution Magazine's 2006 Power 50.
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